OTH Hotels Resorts added 275 guestrooms to its management portfolio this week with two new assignments: the 163-room Capital Plaza Hotel in Frankfort, Kentucky, and the 112-room Four Points by Sheraton Greensboro Airport in North Carolina.

The Williamsburg, Virginia-based firm, founded in 2019, now operates 20 hotels and 38 restaurants across the eastern United States. The two additions push the company deeper into the South, building on recent growth in New York, Pennsylvania, Ohio, Maryland and New Jersey, plus its West Coast entry with Hotel Clark in downtown Los Angeles.

What happens to the Frankfort property?

The bigger of the two deals is the Capital Plaza Hotel, a 10-story downtown property developed in 1983 by former Kentucky Governor Wallace Wilkinson and listed on the National Register of Historic Places in 2024. The building sits near Kentucky State University, the State Capitol and Buffalo Trace Distillery — a location that anchors Frankfort's tourism and government traffic.

In early 2027, the hotel is scheduled to complete an extensive renovation and rebranding as The Franklin Hotel. The project covers 163 redesigned guestrooms, refreshed public spaces and an all-new restaurant concept. Plans call for preserving the building's New Formalist exterior while updating interiors and amenities.

Scott McMahon, chief development officer of OTH Hotels Resorts, framed the deal around operating leverage rather than design alone: "With a new identity, thoughtfully redesigned interiors and OTH's hands-on management approach, we see tremendous opportunity to enhance the guest experience and drive stronger performance for this landmark property."

For a historic independent property competing against branded supply, the renovation and rebrand function as a full repositioning — new name, new F&B concept and new room product arriving in one wave in early 2027.

What does OTH take over in Greensboro?

The second property, Four Points by Sheraton Greensboro Airport, is a franchised, full-service Marriott-brand hotel with 112 rooms. Its assets include:

• An onsite restaurant and bar
• A fitness center and heated outdoor pool
• 1,184 square feet of meeting and event space
• Participation in Marriott Bonvoy, Marriott International's global loyalty program

The hotel sits near First Horizon Coliseum and North Carolina A&T State University, positioning it for both event-driven and university-related demand.

Unlike the Frankfort assignment, Greensboro keeps its brand flag, meaning OTH inherits an existing reservation channel and loyalty ecosystem while taking control of on-property operations.

Who runs the hotels day to day?

OTH will oversee all aspects of operations at both properties, including staffing, revenue management, sales and marketing, food and beverage, guest experience and overall asset performance.

That scope matters for ownership groups evaluating third-party managers. The company positions itself as a boutique operator serving independent lifestyle, branded and soft-branded properties, with a stated focus on operational efficiency and owner returns.

What does this change for the Frankfort and Greensboro markets? In Frankfort, the answer arrives in early 2027, when a renamed, renovated 163-room hotel with a new restaurant concept opens under OTH management; in Greensboro, the change is immediate, with OTH now controlling revenue management and operations at a Marriott-flagged, 112-room airport property.