The Landmark London spends £3.8M turning suites into apartments

The Landmark London has completed a £3.8 million redesign of its 48 Marylebone Suites, trading traditional five-star hotel grandeur for the feel of an elegant London apartment.

The Marylebone hotel worked with architecture studio Alex Kravetz Design (AKD) on the project. The brief, in effect, was to make 48 suites feel less like hotel rooms and more like private residences.

What does the money buy?

The investment covers several suite styles. The flagship is the 60 sqm Marylebone One Bedroom Suite, which pairs a separate living room with a statement fireplace, a built-in bookcase and a workspace. That workspace detail matters: it targets longer stays and guests who blend work with travel.

The range also includes:

• The Marylebone Junior Suite, which balances architectural detail with plush furnishings and, in the hotel's framing, blurs the line between hotel suite and private pied-à-terre
• The Marylebone Family Suite, with two double beds, a large living space and an Italian marble bathroom, plus interconnecting rooms for larger groups

Where the residential feel comes from

The mechanism behind the apartment-like result is a set of deliberate design choices. Classic details sit alongside modern touches, and the generous living areas are built for entertaining as much as sleeping — a nod to guests who host rather than simply stay.

Materials do the heavy lifting. Marble-framed fireplaces anchor the living rooms, and each suite carries a bespoke bar. The palette runs tranquil: blues, taupe and neutrals layered with warm bronze accents, tailored upholstery and textured wall panelling. Soft lighting runs from the expansive living rooms through to the bedrooms, easing the transition from day to evening.

The in-room offer

Amenities have been specified to match the residential positioning. Each suite includes Dyson hair tools, ARGENTUM toiletries, and Smart TVs with Sky. The fully stocked bar comes with Cartwright & Butler treats.

Families get their own layer of service. Younger guests can request toys, activities and teepees, and the turndown ritual is a warm cookie and milk at bedtime — a small cost item that signals the property's family positioning far beyond its price tag.

Why residential design keeps recurring

The Landmark's move fits a broader pattern in upscale hospitality: operators are re-engineering suites to compete with serviced apartments and the private-rental market, particularly for extended stays. Marble fireplaces and bespoke bars are the visible layer; the underlying logic is that guests paying suite rates increasingly expect a home-shaped product.

For a five-star London property, £3.8 million across 48 suites works out to roughly £79,000 per suite — a serious capital commitment aimed squarely at keeping that upper-tier inventory competitive.

The redesigned Marylebone Suites are now bookable, and the property will be watching whether the residential formula converts into longer average stays.