Punch Bowl Social and Pinstripes Launch Joint Holiday Push Across 19 Locations

Holiday programming returns to all 11 Punch Bowl Social locations and, for the first time, all eight Pinstripes venues starting Friday, Nov. 6. The two eatertainment brands now share a parent company, and this season marks their first coordinated holiday rollout across 19 locations nationwide.

The anchor is beverage. Punch Bowl Social's limited-edition holiday cocktail menu runs five drinks, including the Baked Apple Old Fashioned built on Jack Daniel's Old No. 7 with a housemade baked apple reduction, and Santa Pants, a mule made with Pantalones reposado tequila and garnished with a miniature pair of Santa's pants. The lineup also includes the Ho-Ho-Ho, a rum-based spin on Irish coffee with cold foam; a Peppermint Mocha Espresso Martini with Tito's vodka and a candy cane garnish; and a zero-proof Lychee Lemonade.

Pinstripes counters with its own LTO menu: a Chai Old Fashioned and a Baked Apple Old Fashioned, both on Jack Daniel's; a Pomegranate Limoncello Spritz; Chai and Pumpkin Espresso Martinis each topped with Irish cream; and the zero-proof Ginger Rose. The overlapping Old Fashioned format across both menus shows the parent company engineering a shared cocktail platform rather than building two menus from scratch.

What drives the early traffic?

Both brands will host "First Taste" events at every location, offering $2 off limited-edition holiday cocktails all day, paired with signature games and dining. That's a direct discount on the highest-margin category in eatertainment — cocktails typically carry far better margins than food, so a $2 promo on a limited-time drink protects contribution while seeding trial.

Programming layers on top. Punch Bowl Social keeps its weekly staples — Karaoke, Music Bingo, Monday Funday — with seasonal spins. Pinstripes runs its Santa Brunch every Saturday and Sunday from Nov. 28 through Dec. 20 at all locations. Both brands add Drinksgiving on Wednesday, Nov. 25, at select locations, plus New Year's Eve celebrations across all markets. The calendar covers nearly every high-traffic weekend from late November through year-end.

The retail component

A pop-up with Dallas-based Ugly Christmas Sweater Shop lands at select locations in early November and runs through Monday, Dec. 27 during regular business hours. The pop-ups sell upcycled and new holiday sweaters priced from $14.99 to $42.95 — retail square footage generating incremental revenue inside venues that already monetize dwell time.

Founder Jeremy Turner launched the Ugly Christmas Sweater Shop in 2013 after seeing demand at his mobile vintage store. The business paused during COVID, then relaunched at Punch Bowl Social Dallas in 2023. This is Pinstripes' first year in the collaboration.

"Sharing the Ugly Christmas Sweater Shop with Punch Bowl Social's guests these past three years has been incredibly special, and we can't wait to reach new audiences as we expand this partnership to Pinstripes," Turner said.

Becki Howard, Punch Bowl Social's senior director of programming, framed the pairing as a brand-builder: "Paired with the specialty cocktail menus and seasonal programming, Punch Bowl Social and Pinstripes will be the most festive spots in town."

She added that the team has "loved seeing our collaboration with the Ugly Christmas Sweater Shop flourish over the years and are excited to introduce this activation to Pinstripes guests as well."

With shared cocktail formats, synchronized discount events and a retail pop-up stretching to Dec. 27, the parent company is betting that one holiday playbook can run across two distinct brands — a template that could expand further if the merged portfolio grows.