Panera Bread has appointed Chris Finazzo as chief operating officer and Victor Siqueira as chief supply chain officer, the company announced Monday, filling two of the most operationally critical seats in its C-suite as CEO Paul Carbone pushes the Panera RISE turnaround program toward a target of $7 billion in sales by 2030.

Carbone announced Panera RISE last fall. He said at the time that the turnaround would hinge on operational changes that improved order accuracy and made back-of-house labor more efficient — two levers that fall squarely inside the new executives' remits.

Both hires arrive with deep resumes from Restaurant Brands International brands, experience that maps directly onto Panera's stated priorities of execution, systemwide consistency and menu improvement.

Finazzo joins Panera from United Parks & Resorts, the owner of SeaWorld and Busch Gardens, where he spent five years as chief commercial officer, according to his LinkedIn profile. His franchise-operations credentials run deeper still: more than seven years at Burger King, rising to president of the brand's North American operations. In that role, according to the press release, he "oversaw marketing, operations, franchising, field operations, finance and development for nearly 10,000 restaurants across the United States, Canada and Latin America."

That scale matters for a system like Panera's, where consistency across company-operated and franchised cafés is central to the RISE thesis. In a LinkedIn post, Finazzo said he looked "forward to spending time in our cafés, learning from our team members and franchisees." The company said he will apply lessons from that learning period to "sharpen execution in our cafes, deepen consistency across the system and deliver the kind of guest experience that keeps our guests coming back."

Siqueira comes to Panera from Oakberry, the açaí bowl and smoothie brand, where he ran supply chain and the consumer packaged goods division during a growth stretch that took the company from 300 locations to 1,100 stores across roughly 50 countries. Before Oakberry, he served as VP of supply chain at Tim Hortons under the RBI umbrella, with additional stints at Popeyes and Burger King.

His mandate covers the sourcing and cost side of Panera's menu improvement effort, an area where supply chain discipline increasingly determines whether fast casual brands can engineer menus and hold price points without sacrificing margin. Siqueira succeeds Gregg Waterman, who had led Panera's supply chain operations since 2020.

The appointments cap a stretch of structural change at the chain. In July, Panera limited the previously unlimited Sip Club subscription to one drink per day. In August, it named a new chief marketing officer hired away from Cava and relaunched its MyPanera rewards program, dropping the longstanding surprise-and-delight model in favor of a points-based structure.

The pattern is consistent: Carbone is rebuilding the executive bench and resetting guest-facing economics in parallel. Whether the $7 billion goal is reachable by 2030 will depend heavily on whether Finazzo can lift café-level execution and whether Siqueira can deliver the supply chain cost control that funds menu innovation.