Noble has named Nehali Patel its new Director of Asset Management, the company announced.

In the role, Patel takes on responsibility for managing the performance of assets in Noble's portfolio, a function that sits at the intersection of operator-level economics and long-term property value. Asset management directors in hospitality typically oversee revenue strategy, capital planning, expense control and lender or ownership reporting across hotel and restaurant properties.

The appointment signals Noble's continued investment in dedicated portfolio oversight, a discipline that hospitality ownership groups have expanded as labor costs, cost of goods and debt service have squeezed margins across the industry.

Patel brings experience to the position, according to the announcement, and steps into the role as operators across the sector weigh capital expenditures against rising operating costs.

Noble has not disclosed additional details about Patel's prior roles or the specific scope of the portfolio she will manage.

The hire comes as hospitality groups nationwide continue building out asset management teams to tighten oversight of unit-level financial performance and to support expansion decisions.