KFC Drops Pepsi for Coca-Cola as Turnaround Continues
KFC will drop Pepsi for Coca-Cola, ending a beverage relationship rooted in PepsiCo's former ownership, as part of a broader menu and operations overhaul.

KFC will replace Pepsi with Coca-Cola as its beverage provider, ending a corporate relationship that dates back to the chain's years under PepsiCo ownership.
The switch is part of a broader overhaul of KFC's menu and operations, according to the company. Beverage partnerships at a chain of KFC's scale are negotiated at the corporate level and flow down to franchised and company-operated units alike, which makes a change of this size a rare event rather than a routine supplier swap.
The history matters here. PepsiCo owned KFC before spinning off its restaurant business, and the chicken chain has carried Pepsi beverages as a legacy of that ownership ever since. Breaking that tie signals that the current turnaround effort extends beyond menu items into the underlying commercial contracts that shape a chain's cost structure.
What does this change for operators?
For franchisees, a beverage supplier change touches equipment, syrup logistics, cup and packaging inventory, and training — all costs that arrive before any new drink is poured. Coca-Cola's activation budgets and national marketing commitments typically come with the contract, which can offset some of the transition burden for operators.
For KFC corporate, the move fits the stated overhaul of menu and operations. Beverage deals are one of the highest-margin categories in quick-service restaurants, and a new supplier agreement often comes with renegotiated pricing or expanded equipment investment.
The timing places the beverage change alongside KFC's wider turnaround program rather than as a stand-alone procurement decision. Chains rarely disturb long-standing supplier relationships unless a broader operational reset is already underway.
The shift to Coca-Cola will roll out as part of that larger overhaul, and its success will be measured in whether the new partnership supports the chain's broader effort to rebuild traffic and sales.
More from Elena Vasquez
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News editor covering people, launches and day-to-day practice in Restaurant and hotel operations at The Pass Brief.
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