U.S. hotel RevPAR rises 5.5% as Detroit and San Diego outperform

U.S. hotel revenue per available room (RevPAR) rose 5.5% to $125.53 for Oct. 11-17, 2026, according to CoStar, as occupancy and average daily rate increased from the comparable week in 2025.

Occupancy reached 70.7%, up 3.1%. ADR rose 2.3% to $177.65. Both measures moved in the same direction.

What does the weekly result show?

CoStar reported positive year-over-year comparisons for its principal weekly measures. RevPAR grew faster than occupancy or ADR alone.

CoStar's positive comparison reflects both higher occupancy and higher ADR, but it stops short of showing whether higher room revenue survived the labor, food, utility, and franchise costs that determine property-level profitability.

The release contains no total revenue, cost of goods, labor expense, or operating-margin figures. It also does not separate company-operated hotels from franchised and independently managed properties. A 5.5% RevPAR gain is not a 5.5% profit gain. Any claim otherwise exceeds the evidence.

This caution does not erase the reported result. The U.S. figures show more occupied rooms and higher room prices during the week. They demonstrate stronger aggregate room revenue, not stronger owner returns.

Which markets led?

Among CoStar's Top 25 Markets:

• Detroit: Occupancy increased 12.2% to 74.1%, the largest occupancy gain in the group. RevPAR rose 20.0% to $108.85, also the largest increase.
• San Diego: ADR increased 12.6% to $246.06, the only double-digit ADR increase. RevPAR rose 18.5% to $199.14, the second-highest gain.
• San Francisco: ADR fell 23.4% to $283.18. RevPAR fell 21.2% to $242.73. CoStar reported the steepest declines in both measures.

CoStar said the Battery Show North America helped Detroit's performance. The release does not quantify that contribution. It also provides no event-adjusted Detroit baseline.

Detroit's $108.85 RevPAR remained below the national $125.53 despite its 20.0% increase, a reminder that the strongest growth rate does not guarantee the highest current revenue level.

The release does not state San Diego's occupancy rate. It also omits Detroit's ADR, leaving each market's price-volume mix incomplete. That limits any attempt to separate broader pricing from event-driven demand.

Why did San Francisco fall?

CoStar attributed San Francisco's decline to a comparison against Dreamforce dates in 2025. The release does not quantify the event effect. It also does not state the market's occupancy rate.

CoStar's attribution does not quantify how much of the decline came from the event calendar, so the release cannot isolate a structural market deterioration from a difficult annual comparison.

The figures cover one week, not the full 2026 demand cycle. Detroit's result also includes stated event support. Neither performance should be assumed durable without later comparison.

What does the data actually cover?

CoStar calls its global hotel performance sample world-leading. It comprises 95,000 properties and 12.2 million rooms around the world. The release does not state the U.S. subset or explain the Top 25 market methodology.

CoStar Group was founded in 1986 and trades on Nasdaq as CSGP. The Arlington, Virginia-based company describes itself as a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.

The company describes a broad measurement platform rather than a complete operating account of the U.S. lodging sector, leaving questions about brand mix, ownership structure, and regional weighting unresolved.

Its major brands include CoStar for commercial property data, analytics, and news; LoopNet, which CoStar calls the most-trafficked commercial real estate marketplace; Apartments.com for apartment rentals; Homes.com, described as the fastest-growing residential marketplace; and Domain, one of Australia's leading property marketplaces.

Matterport supplies spatial data and 3D digital twins; STR provides hospitality data and benchmarking; Ten-X operates a platform for commercial real estate auctions and negotiated bids; and OnTheMarket serves the United Kingdom residential market.

CoStar Group's websites attracted more than 139 million average monthly unique visitors in the fourth quarter of 2025. The release offers no hotel-chain rankings, brand-level RevPAR, or franchising economics.

The next weekly readings should test whether Detroit holds its occupancy gains, whether San Diego sustains its rate gains, and whether the Dreamforce comparison continues to weigh on San Francisco. Until operating costs and chain mix appear, the defensible conclusion is stronger reported room revenue, not proven margin expansion.