Subway will roll its Blueprint restaurant format into every new opening and every remodel across Europe, the Middle East and Africa beginning in 2026.

The format, which Subway describes as a "reimagined restaurant and brand experience" delivering "warmer, more modern, digitally connected spaces," currently operates only in the Netherlands and the United Kingdom. Both markets will now anchor a region-wide deployment.

What does Blueprint change inside the restaurant?

The format pairs self-order kiosks with the chain's traditional counter service. Customers can place and pay for their order on the kiosk screen or step up to a staffed counter, with both order channels running concurrently.

The dual-channel configuration shifts a portion of order capture from staff to screen. Subway has not released any Blueprint-specific labor, throughput, or check-average data tied to either the Netherlands or U.K. locations.

How is the format positioned?

Subway frames Blueprint in three deliberate descriptors: "warmer," covering materials, lighting and finishes; "more modern," covering layout and signage; and "digitally connected," describing the kiosk infrastructure and any associated digital ordering or loyalty layer.

The chain has not released design renderings, fixture specifications, square-footage guidance, or unit-economics projections tied to the EMEA rollout.

What is the scope of the regional rollout?

Beginning in 2026, every new Subway restaurant opening anywhere in Europe, the Middle East or Africa will adopt the Blueprint package. Every remodel of an existing Subway restaurant in the region will adopt the same format.

The commitment applies across the entire EMEA region without geographic carve-outs. Existing restaurants not in line for near-term renovation will continue to operate under the legacy design until each unit's next remodel cycle.

Subway has not published a target completion date for converting the existing EMEA estate to Blueprint, a remodel schedule, or a unit-count projection tied to the announcement.

What is the test-market picture?

The Netherlands and the United Kingdom host the only Blueprint restaurants currently in operation in EMEA. The chain has not disclosed when the first Blueprint location opened in either country, how many units run under the format in each market, or whether the test has produced any sales, traffic or check data.

What changes for franchisees and operators?

Operators opening new restaurants after the 2026 start date will build directly to the Blueprint specification rather than the prior Subway design. Existing operators will encounter the format at each unit's next scheduled remodel.

For franchisees, the kiosk-equipped footprint typically requires more capital outlay at build than a counter-only layout. Subway has not released a per-unit cost figure for Blueprint.

The chain has not said whether franchisees receive incentives, royalty adjustments, or co-investment support to underwrite the conversion schedule.

What to watch next

Watch for sales and traffic disclosures from the Netherlands and U.K. test restaurants as comparable operating data accumulates. Watch for franchisee conversion announcements across additional EMEA markets.

Watch for any per-unit cost figure, remodel incentive detail, or comparable-sales read that the chain may release ahead of the 2026 rollout window. Watch, too, for design and equipment specifications as the first new-market Blueprint units break ground.