Hotel Operations

Middle East Hotel Recovery Stalls as Houthi Attacks Cloud Peak Season

Accor guides to a 12% Q4 RevPAR decline in the Middle East as Houthi attacks and event cancellations hit the peak season, despite Q3 recovery across Marriott, Hilton, IHG and Wyndham.

Hotel Chains’ Middle East Recovery Stalls as Peak Season Arrives
Hotel Chains’ Middle East Recovery Stalls as Peak Season Arrives — SkyBlue_777 / pixabay

Accor expects Middle East RevPAR to fall roughly 12% in the fourth quarter, even after the region returned to growth territory in Q3 with a 3% decline. The French group has the largest exposure among global majors: the Middle East accounts for about 11% of its global room revenue, with Saudi Arabia at about 5% and the UAE at roughly 4%. That concentration explains why its guidance carries the most weight.

The third quarter was a recovery quarter across the majors. Marriott improved to a 12% RevPAR decline from more than 40% in Q2. Wyndham moved to down 13% from down 45%. IHG's wider region landed broadly flat. The improvement, however, stopped short of a turnaround, and most operators now guide to renewed weakness in Q4 — the region's most important season of the year.

Why the fourth quarter looks worse

Houthi attacks on Saudi Arabia, including Riyadh, are prolonging uncertainty after the U.S.-Iran war outbreak triggered the earlier collapse. Event cancellations in the kingdom are weighing on demand. Accor has taken a tougher view on Saudi Arabia as the attacks intensify, and its assumed Q4 decline of roughly 12% reflects that caution.

"Saudi and Egypt continued to perform well, and the UAE RevPAR improved materially from the second quarter," said Martine Gerrow, Accor's group CFO, on an October 22 earnings call. The caveat sits in the detail: UAE RevPAR was still down by just over 20%, though occupancy recovered to the mid-60s percent.

Exposure varies widely across the majors, which shapes how hard each earnings statement gets hit. The Middle East is roughly 5% of IHG's business and about 3% of Marriott's open rooms, contributing about 3% of Marriott's global gross fees last year. The region is a small slice of revenue for most chains but a bigger part of their development pipelines.

Where the earnings damage lands

The hit is concentrated in owned and managed earnings rather than franchising. Hilton's Middle East and Africa RevPAR fell 5.6%, and the company now expects a low double-digit decline for the region for the full year. CEO Chris Nassetta said owned hotels there will cut more than $20 million from earnings this year. Hyatt expects about $10 million less in full-year fees, though its regional RevPAR held to a decline of only about 3%, as domestic travel offset a 40% drop in international inbound.

IHG was broadly flat across the wider region but down 12% across the six Gulf countries specifically — a reminder that aggregate regional figures can mask concentrated weakness in the Gulf's event-driven and inbound-dependent markets.

Do pipelines hold?

So far, yes. IHG said it is aware of no project cancellations. Wyndham recently signed five new contracts across Saudi Arabia and the UAE. Development commitments are the sector's forward indicator, and none of the majors has pulled back despite two weak peak seasons in a row.

The test comes in the new year. If the attacks continue and event cancellations spread, the fourth-quarter declines that operators now forecast could harden into deferred openings and thinner pipelines — the point at which a demand problem becomes a growth problem.

middle-eastrevparhotel-performancesaudi-arabiadevelopment-pipelines

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Marcus Bennett

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Market editor covering technology and product news in Restaurant and hotel operations at The Pass Brief.

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