Lola Beans Signs First Texas Lease, Advances 120-Unit Plan

Lola Beans has 130 units in development across multiple states, and franchise partners Kirk and Coleen Jeter have signed the brand’s first Texas lease at North Highway 77 and Hedgewood Drive in Waxahachie.

The chain develops its footprint through franchising. Under the Jeters’ 120-unit Texas development agreement, they plan to develop and operate 15 Lola Beans shops as franchisees while serving as area representatives to support franchise development across the remainder of the state.

Their development targets and current site pipeline include:

• Four to five shop openings targeted for 2027.
• Two additional sites in lease negotiations.
• Several other sites in letter-of-intent stage.

Waxahachie sits approximately 30 miles south of Dallas in the Dallas–Fort Worth region. The first site lies on North Highway 77, a major retail corridor, and the market indicators include:

• The city’s population increased nearly 22% from 2020 to 2025, reaching more than 50,000 residents.
• About 33,500 vehicles travel the corridor daily.
• Expanding retail developments and residential communities surround the site.
• US-287 and I-35E provide nearby major transportation routes.

The Jeters cited visibility, accessibility and long-term market potential as priorities. Those factors underpin their market case, although the population and traffic figures do not establish sales at an individual drive-thru.

Their site search followed months of strategic planning, real estate evaluations and work with Lola Beans’ corporate team. Because competition for desirable drive-thru real estate remains high across Texas, they prioritized properties that fit the brand’s operating needs and can support immediate performance and sustainable statewide expansion.

Kirk and Coleen Jeter said:

“From the beginning, we’ve been intentional about how we approach growth in Texas. We know the opportunity for Lola Beans here is tremendous, but finding the right real estate is one of the most important pieces of building a successful franchise system.”

“We’ve spent months evaluating markets, studying traffic patterns and identifying locations that make sense for the brand. Waxahachie checked those boxes, and we’re excited to finally take this next step. This is just the beginning of what we’re building across Texas.”

The modular-store plan

Beyond site selection, the couple helped advance Lola Beans’ new modular building program with Russo Modular, a Phoenix-based commercial modular manufacturer. Over several months, they refined a newly completed design tailored to drive-thru operations, with scalability, operational efficiency and consistency as the stated goals.

Donny Bradley, Lola Beans co-founder, said:

“Kirk and Coleen are exactly the kind of franchise partners you want alongside you when building an emerging brand. They’re not just focused on opening stores. They’re thinking about how to build the right foundation for long-term growth.”

“They’ve been incredibly involved in helping us develop our modular building program, evaluating real estate and identifying opportunities throughout Texas. Their commitment to doing things the right way has been valuable to our entire franchise system, and we’re excited to see their first location moving forward.”

Founded in Tennessee by Donny and Missy Bradley, Lola Beans is a drive-thru beverage franchise serving handcrafted coffee, signature Lola Colas, plant-based energy drinks, infused sodas, teas, lemonades and thousands of customizable drink combinations. Its stated mission is to fill cups in every way, supported by hospitality and a community-focused culture.

As Lola Beans builds a national footprint, it is seeking qualified franchise partners in available U.S. markets, including Texas, under a streamlined, scalable franchise model.

What does the Texas agreement change for franchise operators?

It creates a local development structure: the Jeters will develop and operate 15 franchise locations while also supporting franchise development statewide. The near-term pipeline comprises two sites under lease negotiation, several letters of intent and four to five openings targeted for 2027.

The practical limitation is disclosure. The announcement gives no franchise fee, sales forecast, average check, cost of goods sold, labor percentage or unit-level margin. It also does not specify the Waxahachie opening date. The 120-unit agreement therefore signals a development target, not a stated schedule of 120 openings.

With the modular design completed and 2027 openings targeted, the next measurable milestones are conversion of the two lease negotiations and letters of intent into signed leases, followed by an announced Waxahachie opening date and operating results.