Indigo Road, the hospitality group behind a portfolio of restaurants and hotels, has named a new chief marketing officer, Hotel Management reports.

The appointment puts a fresh executive in charge of one of the industry's more active multi-concept operators. It's a role that touches everything from menu positioning to brand identity across the group's properties.

What does this change for the group?

For operators of Indigo Road's scale, a CMO hire signals where leadership wants growth to come from next. Marketing chiefs at multi-unit hospitality groups typically steer brand strategy, guest engagement and positioning across both food-and-beverage and lodging assets, rather than any single restaurant.

The new executive steps into a portfolio that spans restaurant and hotel concepts, giving the group a single voice over how those brands are presented to guests and partners alike.

Details on the appointee's background, start date and specific mandate were not disclosed in the announcement.

The hire comes as hospitality groups across the sector continue investing in brand leadership to drive traffic and loyalty. How the new CMO reshapes Indigo Road's marketing approach across its properties will be worth watching in the months ahead.