Hawaiian Bros will enter Florida with more than 50 planned locations, according to Chain Store Age. The announcement marks the fast-casual chain's first move into the state. No opening date for the initial restaurant was disclosed in the report.

The deal represents one of the larger development commitments reported for the brand this year. A 50-plus unit pipeline entering a single new state signals franchise-led growth rather than a gradual company-owned rollout, though the report does not specify the structure of the agreements.\n

What is Hawaiian Bros?

Hawaiian Bros serves Hawaiian plate lunch, a format built around rice, macaroni salad and a protein such as grilled chicken or teriyaki beef. The concept operates in the fast-casual segment, where limited menus and counter service help keep labor costs contained.

The chain has positioned itself around a narrow menu and simple preparation. That model matters for unit economics: fewer SKUs typically mean lower cost of goods and faster throughput.

Why Florida?

Florida has become a crowded battleground for fast-casual expansion. Population growth and comparatively favorable labor conditions have drawn multiple growing chains to the state. For a brand making its debut there, 50-plus planned locations suggests a development partner with committed territory rights.

The report did not include details on markets within Florida, timelines for individual openings, or projected average unit volumes.

What comes next?

The Florida entry will test whether Hawaiian Bros can scale beyond its existing footprint at speed. Watch for announcement of the first opening date and the identity of the development group behind the commitment.