Duetto, the hotel revenue management software company owned by private equity firm GrowthCurve Capital, said Thursday it has acquired Flyr Hospitality, the hotel pricing and business intelligence unit of airline-technology company Flyr. Neither company disclosed the purchase price.

The deal ends Flyr's two-and-a-half-year run in hotel pricing — and consolidates the revenue management market around the two players Skift previously identified as its leaders: Duetto and IDeaS.

Why did an airline tech firm own hotel pricing software?

Flyr built its core business helping airlines set airfares. In September 2022, it entered the hotel room-rate business by acquiring Pace Revenue, a startup that had more than 1,000 hotels as clients at the time.

Skift called the move unexpected at the time, noting how many airlines Flyr had yet to win as customers before branching into hospitality. The strategy bet that airline-grade pricing science could transfer to hotel rate decisions.

That bet is now over. Duetto, already a market leader, absorbs the technology and client base.

What changed at Flyr before the sale?

The divestiture comes two weeks after Flyr's founder, Alex Mans, resigned as CEO. Kevin Marcus, a partner at WestCap — a key financial backer of Flyr — became the company's leader in the transition.

The compressed timeline suggests the hospitality exit formed part of a broader strategic retrenchment rather than an isolated asset sale. For Duetto's owner GrowthCurve Capital, the acquisition adds pricing and business intelligence capability to a portfolio company already competing at the top of the category.

What does the acquired team say?

Sam Chamberlain, Flyr's chief product officer, said in a statement Thursday that the unit would go further "in the hands of a team dedicated entirely to hospitality."

The phrasing signals the core rationale: hospitality pricing software, the argument goes, develops faster inside a company whose entire roadmap serves hotel operators rather than one prioritizing airline clients.

What's at stake for hotel operators?

Revenue management systems sit directly on operators' unit economics. These tools determine how hotels price rooms against demand fluctuations, and their accuracy moves RevPAR — a metric operators watch as closely as restaurateurs watch prime cost.

Consolidation reduces the number of independent vendors hoteliers can choose from. IDeaS, owned by SAS, and now a larger Duetto dominate the category Pace Revenue once contested as an independent challenger with its 1,000-hotel client base.

Who pays, and for what?

The parties did not disclose deal terms, so the price GrowthCurve Capital paid for the unit remains unknown. Hotels currently on Flyr Hospitality's platform face a transition to Duetto's ownership, with the acquired team signaling continuity under a hospitality-focused parent.

For the revenue management software market, the deal marks the removal of the last major entrant that arrived from outside hospitality. Duetto's next task is integrating the acquired pricing and business intelligence products while retaining the hotels that came over from Pace Revenue's original roster.