Domino's will take 50% off all pizzas ordered Oct. 5-11, a weeklong National Pizza Month promotion spanning carryout and delivery across every ordering channel: online, app, phone and in-store.

The discount applies to any classic, Stuffed Crust or specialty pizza, plus the Detroit-style Domino introduced in August. The Domino comes cut into two slices and was designed, the company said, to "allow every customer to build the exact pizza they want."

Chief Marketing Officer Kate Trumbull framed the deal around use cases rather than price alone. She said the 50%-off week makes it "easier to enjoy the pizzas you love for less, whether you're feeding the family, watching football with friends, planning a game night, or simply treating yourself."

She added: "With the Domino included in this offer, customers can take advantage of a truly fantastic deal on one of our most premium pizzas."

Why can Domino's afford half-price pizzas?

The promotion is the latest in a string of deals as value competition in pizza stays aggressive. Russell Weiner, who just retired as CEO and moved into the executive chairman role, told pizza-industry peers in April to "bring it on" as rivals ramped up their own discounting this year. His argument rested on scale economics, not menu pricing.

"I know the kind of volumes that need to be done in order to make deals like the ones we have out there profitable. I do not believe our competition can drive those kinds of volumes because our advertising budget is as big as the two biggest competitors combined," Weiner said.

That spending power is the mechanism behind the discount: deep promotions only clear profitability thresholds when order volumes rise enough to offset the lower per-unit revenue, and Domino's ad budget effectively doubles its promotional reach versus its closest rivals.

Who is running Domino's now?

Joe Jordan took over as CEO last week. He joined Domino's in 2011 and most recently served as chief operations officer and president of the U.S. market, a role he held since March 2025. The National Pizza Month push is one of his first major national promotions at the top job.

What comes next?

Investors will get an early read on whether the promotional intensity is paying off when Domino's reports third-quarter earnings on Oct. 13 — two days after the discount window closes.

The occasion itself is longstanding: Congress officially designated October as National Pizza Month in 1987.