Pie Five Pizza Is Down to 13 Locations
Pie Five Pizza, the fast-casual personal-pizza chain, now operates just 13 locations, Restaurant Business Magazine reports, marking the latest contraction for the brand.

Pie Five Pizza, the fast-casual personal-pizza chain once positioned as a growth vehicle, now operates just 13 locations, according to Restaurant Business Magazine.
The figure marks the latest step in a long contraction for a brand built on a made-to-order, assemble-in-front-of-the-customer model that promised speed and customization at a fast-casual price point.
Why does the number matter?
Unit count is the clearest single indicator of a chain's operating health. A 13-unit footprint puts Pie Five firmly in small-chain territory, with limited scale advantages on purchasing, marketing and supply chain costs.
At that size, several economic pressures compound:
- Food and paper costs cannot be spread across a large purchasing base, weakening leverage with distributors
- Marketing budgets must cover fixed creative costs across fewer stores, raising per-unit spend
- Franchise recruitment becomes harder as prospective operators weigh a shrinking system against competing concepts
- Corporate overhead sits on a narrower royalty and revenue base
Fast-casual pizza as a category has faced those economics since its mid-2010s expansion peak. Concepts built on individual, customizable pies carry higher labor intensity per dollar of revenue than delivery-centric or counter-service pizza models, because each order requires dedicated assembly time.
What does a 13-unit system signal?
For operators and investors, the number signals a brand in a defensive phase rather than a growth phase. Chains that contract this far typically face a choice between reinvestment in a scaled-down core footprint, refranchising, or eventual wind-down of the trademark.
Restaurant Business Magazine's report is the tally as of its publication. The magazine did not break down the 13 units between company-operated and franchised locations, and it did not report current average unit volumes, check averages, or comparable-sales trends.
The chain's decline also illustrates a broader pattern in fast-casual pizza: rapid early unit growth outpaced what the format's unit-level economics could sustain. When new-store volumes fall below projections, franchisees stop building, existing operators close underperforming sites, and the system contracts.
What comes next?
Restaurant Business Magazine has not reported a closure timeline, a bankruptcy filing, or a stated turnaround plan tied to the current count. Whether the 13 remaining locations represent a stabilized base or a waypoint in a continued decline will depend on unit-level performance the report does not disclose.
Industry watchers tracking the fast-casual pizza segment will be looking for the brand's next moves on menu engineering, pricing and footprint strategy to determine whether Pie Five can hold its remaining network.
More from Marcus Bennett
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Market editor covering media and advertising at The Pass Brief.
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