Western Australia's night-time economy generated about $23 billion in annual turnover in 2024-25 and supports more than 140,000 jobs, according to figures Premier Roger Cook cited as the state launched its first-ever night-time economy strategy.

The Labor Government framework covers all activity between 6pm and 6am across the state, including hospitality, tourism, arts and culture. It sets a shared direction for how that activity is planned, supported and coordinated.

Cook, who also serves as Tourism, Trade and Investment Minister, said the strategy delivers on a government commitment to local businesses.

"Western Australia's night-time economy is a significant contributor to the state's prosperity and social wellbeing, supporting more than 140,000 jobs and generating about $23 billion in annual turnover in 2024-25," Cook said.

What happens next?

An action plan will now be developed, setting out initiatives and priorities through 2029. The government says measures will include:

• Creating more connected night-time precincts
• Improving safety and inclusivity in entertainment areas
• Supporting destinations across Western Australia

The strategy emerged from consultation with government agencies, local governments, industry and community stakeholders.

For operators — pubs, clubs, restaurants and entertainment venues — the strategy signals coordinated state backing for after-dark trade rather than a new funding program. The announcement names no grants, no licensing changes and no specific regulatory measures.

What the strategy does not yet contain is the detail that matters to operators: which precincts receive investment, who administers it, and on what timeline. Those questions fall to the action plan, which has no release date.

The government expects the framework to strengthen Western Australia's position as a destination for after-dark experiences and to further support local businesses that create local jobs and attract visitors.

The 2029 endpoint gives the state a five-year window to convert a directions document into initiatives with measurable outcomes for the venues it counts in that $23 billion figure.