Hotel Operations

U.S. Hotel RevPAR Jumps 14.2% on Rosh Hashanah Calendar Shift

U.S. hotel RevPAR rose 14.2% year over year to $125.06 for the week of 20–26 September 2026, as occupancy hit 69.7% and ADR climbed to $179.43, CoStar data shows.

U.S. hotels posted a 14.2% year-over-year jump in revenue per available room for the week of 20–26 September 2026, reaching $125.06, according to CoStar's latest data through 26 September. A favorable Rosh Hashanah calendar shift amplified the gains across all three key performance metrics.

The week's full national picture, measured against the comparable week in 2025:

  • Occupancy: 69.7%, up 6.4%
  • Average daily rate (ADR): $179.43, up 7.4%
  • Revenue per available room (RevPAR): $125.06, up 14.2%

Both occupancy and rate contributed to the RevPAR lift, but the rate component — up 7.4% — signals operators held pricing power even as rooms filled. The compounding of a 6.4% occupancy gain with a 7.4% ADR gain produced the outsized 14.2% RevPAR result.

Why did the numbers run so hot?

CoStar attributed the elevated growth to the positive side of the Rosh Hashanah calendar shift. When the Jewish holiday moves later in the calendar relative to the prior year, the comparable weeks shift business travel and group demand between reporting periods, inflating year-over-year comparisons in one week and depressing them in another. Operators and analysts reading this week's figures should treat the double-digit RevPAR growth as partly calendar-driven rather than a clean read on underlying demand.

Which Top 25 Markets led?

Among CoStar's Top 25 Markets, three stood out, and each led on a different metric:

  • Orlando posted the largest occupancy increase, up 18.6% to 68.3%.
  • Miami logged the highest ADR growth, up 19.8% to $177.65.
  • San Francisco registered the biggest RevPAR lift, up 35.1% to $223.16 — the highest RevPAR level among the markets cited.

San Francisco's $223.16 RevPAR on a 35.1% gain marks the week's standout performance, driven by combined occupancy and rate strength in a market that has been working to recover its post-pandemic business travel base.

Phoenix was the only Top 25 Market to post a RevPAR decline, slipping 0.5% to $99.09 — a reminder that the calendar boost did not lift every market evenly.

How reliable is the sample?

CoStar's hotel performance benchmarking sample spans 95,000 properties and 12.2 million rooms worldwide, giving the weekly figures a broad base across U.S. chain scales and independent hotels. The company, headquartered in Arlington, Virginia, compiles the data through its STR hospitality benchmarking division.

What comes next?

The calendar effect cuts both ways: the weeks on the other side of the Rosh Hashanah shift will face tougher — or artificially softer — comparisons, and operators should expect the year-over-year growth rate to normalize as the calendar distortion rolls off in coming weeks.

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Olivia Hart

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Staff writer covering marketplaces and e-commerce at The Pass Brief.

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