Travel + Leisure Co. and Wyndham Hotels & Resorts have established a hotel development framework for Sports Illustrated Resorts, ROI-NJ reports.

The agreement defines the structure under which the licensed Sports Illustrated Resorts brand will grow its hotel pipeline. Travel + Leisure Co. and Wyndham will work within the framework to site, develop and open properties carrying the Sports Illustrated hospitality brand.

What does the framework cover?

The arrangement sets the development parameters between the two hospitality companies for the Sports Illustrated Resorts concept. It functions as the operating blueprint for expanding the brand's footprint across hotel projects, with Travel + Leisure and Wyndham each playing defined roles in bringing the licensed resort brand to market.

Who are the parties?

• Travel + Leisure Co. — the hospitality and travel membership company that holds the Sports Illustrated Resorts licensing relationship.
• Wyndham Hotels & Resorts — the hotel franchising company partnering on development of the resort brand.

The collaboration signals continued momentum in licensed-brand hospitality, where media and lifestyle names are converted into hotel concepts backed by established development and franchising infrastructure.

Further details on project counts, target markets and opening timelines are expected as the framework moves into execution.