Studio 6 Plus, the extended-stay tier of Motel 6's economy chain, plans a new hotel in Mississippi near Memphis, Asian Hospitality reports.

The project extends the brand's footprint in the Memphis metropolitan area, which spills across the Tennessee state line into North Mississippi — one of the fastest-growing corridors in the region. Development in DeSoto County and surrounding markets has accelerated as commercial tenants and distribution operators expand along the Interstate 55 and Interstate 69 corridors south of Memphis.

Studio 6 Plus sits at the upper end of the Studio 6 product line, offering larger rooms with kitchenettes aimed at guests staying a week or more. That segment has drawn investor attention since the pandemic, when extended-stay properties outperformed transient hotels on occupancy and produced steadier cash flows. Brands including Marriott's TownePlace Suites, Hilton's Home2 Suites and Wyndham's ECHO Suites have all pushed new supply into the category, and economy extended-stay has emerged as a lower-cost entry point for developers.

Ownership and franchising details for the Mississippi project, including the developer, the exact site, the room count and a target opening date, were not disclosed in the announcement. OYO, which acquired Motel 6 and Studio 6 parent G6 Hospitality from Blackstone in 2024 in a $525 million deal, has signaled continued expansion of the brands across North America since taking control.

For the Memphis-area lodging market, the addition of a Studio 6 Plus would add inventory in a segment — economy extended stay — that typically operates with lower average daily rates than full-service properties but compensates with longer average stays, reduced turnover costs and lower housekeeping labor per occupied room-night.

G6 Hospitality has positioned Studio 6 Plus as a conversion-friendly product, allowing owners of aging economy properties to rebrand and capture extended-stay demand without a full rebuild. Whether the Mississippi project is new construction or a conversion has not been specified.

The announcement signals that economy extended-stay development continues to reach secondary and tertiary markets in the Southeast, not just Sunbelt metros. Additional details on ownership, financing and timeline are expected as the project moves through municipal approval.