Mark Reynolds, Robert Richardson and Anna Sebastian will serve as ambassadors for HRC (the Hospitality, Restaurant & Catering show) in 2027, The Caterer reports.

The three named chefs join the trade exhibition's roster of industry figures who front the event across its culinary competitions, demonstration theatres and seminar programming.

Who are the new HRC ambassadors?

The announcement names three operators and chefs from the UK hospitality sector:

• Mark Reynolds
• Robert Richardson
• Anna Sebastian

Each will act as an ambassador for the 2027 edition of the show, the annual trade event held at ExCeL London that sits alongside sister exhibitions covering foodservice equipment, hospitality tech and leisure.

Why do ambassadors matter for exhibitors?

For suppliers and operators budgeting trade-show spend, ambassador appointments signal which culinary strands HRC will emphasise in its 2027 programme. Named chefs typically anchor live demonstrations and competition judging, which drives footfall to specific halls and theatre slots.

Further programme details — including which competitions and demonstration sessions the three ambassadors will headline — had not been disclosed at the time of the announcement. Organisers are expected to publish the full seminar and competition schedule closer to the show's 2027 dates.

The appointments position HRC to keep its culinary content tied to working chefs rather than celebrity-led programming as the UK trade-show calendar rebuilds its exhibitor base through 2026 and 2027.