Landingplace Hotels Launches Borderless Hotel Alliance
Landingplace Hotels has rolled out its Borderless Hotel Alliance and signed the first property, opening a networked membership model for hotels.

Landingplace Hotels has launched a Borderless Hotel Alliance and signed the first hotel to the new grouping.
The alliance marks the company's entry into a model built around cross-brand participation rather than single-operator membership. Landingplace Hotels confirmed the launch and the signing of the inaugural property this week.
Details on the founding member hotel, its market and the commercial terms of the agreement were not disclosed in the announcement. The company has not yet published the fee structure, technology requirements or branding conditions that will govern participation in the alliance.
The structure signals a shift for Landingplace Hotels toward a networked platform, in which member hotels operate under shared commercial frameworks rather than traditional management or franchise contracts. How the alliance handles distribution, loyalty integration and revenue-sharing remains to be spelled out as additional properties join.
Landingplace Hotels is expected to announce further signatories as the Borderless Hotel Alliance scales beyond its first property.
More from Marcus Bennett
Show full bio
Market editor covering media and advertising at The Pass Brief.
12 articles


