Highgate has appointed Erica Doyne as its new chief marketing officer, according to an announcement carried by Boutique Hotelier USA.

Doyne steps into the top marketing role at Highgate, a hotel investment and management firm whose portfolio spans owned and managed properties across the United States. As CMO, she takes over responsibility for the company's brand strategy, marketing operations and commercial positioning across that portfolio.

The appointment fills a leadership seat with direct influence over how Highgate drives revenue across its hotels at a moment when hoteliers are leaning harder on direct booking strategies, loyalty differentiation and brand identity to defend rate and reduce dependence on third-party channels and their associated commission costs. Marketing leadership at the portfolio level increasingly carries that margin responsibility rather than purely awareness-building duties.

Highgate has not disclosed in the announcement the compensation terms attached to the role, the exact start date, or the identity of the executive Doyne succeeds. The company also did not detail specific campaigns or brand initiatives she will oversee in her first months in the position.

Doyne arrives with a background in hospitality marketing, and her move to Highgate places her atop the marketing function of one of the industry's larger privately held hotel operators.

Further detail on her remit, reporting structure and near-term priorities is expected to emerge as Doyne settles into the role and as Highgate communicates its marketing direction for the portfolio in the months ahead.