Datassential has published its list of food and beverage trends to watch in 2027, setting out the flavors, ingredients and product directions the data firm expects to shape menus and retail offerings through the year.

The annual outlook is a fixture for operators and manufacturers planning product pipelines, menu engineering and sourcing decisions well ahead of consumer adoption. Datassential's trend reports typically move from early-stage signals spotted in independent restaurants toward mainstream chain and retail rollout, a sequencing that lets supply chain and culinary teams time launches against cost and availability constraints.

The 2027 edition arrives as operators continue to balance menu innovation against commodity volatility and labor costs, making the distinction between short-lived social media buzz and durable, margin-positive trends a core planning question for culinary R&D and purchasing teams.

Details of the specific trends identified for 2027 — including the ingredients, cuisines and formats Datassential names — appear in the full report as covered by Prepared Foods.