Choice Hotels has acquired Harvest Hosts, the membership platform that connects self-contained RV travelers with overnight stops at wineries, farms, breweries and other rural properties.

The deal moves Choice beyond its core lodging franchise business — brands that include Comfort, Sleep Inn and Econo Lodge — into the adjacent RV travel economy, which has expanded rapidly since 2020. Harvest Hosts operates on a subscription model: members pay an annual fee for access to a network of host properties, and hosts receive visitor spending in exchange for offering parking spots rather than traditional campsites with hookups.

For Choice, the acquisition is a portfolio play. The company has spent recent years adding brands across price points, including extended-stay and upscale properties, to broaden what it can sell through its loyalty and distribution channels. Harvest Hosts gives it a product aimed squarely at road-trip travelers who often bypass hotels entirely — a customer segment that traditional hotel companies have struggled to reach.

The RV traveler is not a hotel customer by default. By owning a platform that monetizes where those travelers park, Choice captures revenue from a trip it would otherwise miss completely, while gaining a membership base it can potentially market hotel stays to for the nights when a host property isn't available or the weather turns.

Harvest Hosts also benefits hosts on the supply side. Wineries, farms and breweries that join the network gain foot traffic from travelers who typically buy tastings, products or meals during their stay — a low-cost customer acquisition channel for small rural operators that lack marketing budgets.

Neither company disclosed the purchase price. Choice has not detailed how it will integrate the platform, whether Harvest Hosts will retain its brand and management team, or how the membership product might tie into Choice's loyalty program.

The acquisition signals how hotel companies are redefining what counts as lodging inventory. As travelers spread spending across hotels, short-term rentals and vehicles, operators that own the booking and membership infrastructure for all of those stays — not just the rooms — position themselves to capture more of the travel wallet.