Arrowfly has acquired Prosper Company, the owner and operator of the Prosper Forum and the Prosper Accelerate conference, in a deal that expands its holdings across the foodservice and hospitality sector.

The acquisition brings two established industry event properties under the Arrowfly banner. Prosper Forum and Prosper Accelerate serve restaurant, foodservice and hospitality operators, giving Arrowfly a position in the events and networking side of the trade that complements its existing portfolio in the sector.

For Arrowfly, the transaction is a portfolio play. Rather than adding operating assets such as restaurants or supply-chain businesses, the company is buying the convening infrastructure of the industry — the conferences and forums where operators, suppliers and investors gather, share benchmarking data and do deals. Event businesses of this kind carry a distinct economic profile from restaurant operations themselves: revenue is driven by sponsorships, ticketing and exhibitor fees rather than food and labor margins, and they tend to scale without the unit-level cost structure of company-operated dining locations.

The move signals continued consolidation in the B2B media and events layer that sits alongside the restaurant industry proper. As operators face pressure on cost of goods, labor and third-party fees, the platforms that aggregate those operators — through forums, conferences and trade gatherings — have themselves become acquisition targets for groups looking to bundle industry access, data and community into a single portfolio.

Arrowfly framed the deal as an expansion of its foodservice and hospitality interests, with Prosper Company's two flagship properties — Prosper Forum and the Prosper Accelerate conference — continuing under new ownership. The announcement did not disclose financial terms of the transaction.

The retention of both event brands within the acquired entity points to an integration strategy built around continuity rather than rebranding, a common approach in trade-events acquisitions where the value of the asset lies in the community and recurring attendance base attached to the existing name.

Industry watchers will look for signals on how Arrowfly intends to develop the properties — whether through expanded programming, deeper operator-focused content tied to sourcing, technology and margin management, or geographic growth of the conference formats. The company has positioned the deal as a step in building out a broader foodservice and hospitality platform, and further additions to that portfolio would be consistent with the strategy the acquisition implies.